"This man has the patience of a Saint and knows his field inside out! Many times I’ve taken my jumbled thought to him and been given clear, crisp beautiful copy in return! A true magician of words."
Lucia McAuliffe
Director of Lucia McAuliffe Sports and Massage Therapies
My Portfolio
Here you can see some examples of my most recent projects. It's not an exhaustive list, so if you would like to see more examples of a particular type of work, just ask!
In the case of online and digital content, you can click the image to see the work for yourself.
Franchise Case Studies & Blogs
Copywriting for franchise Granite & TREND Transformations - creating blogs, press releases, articles and web copy.
Grand Savoia Hotel, Cortina, Italy
Extensive copywriting contract for the Grand Savoia Hotel, the latest addition to the Radisson Collection in Italy. Creating brand positioning, press releases, web copy and brochure copy.
MamaLan Chinese Restaurants
Copywriter and Content Designer for a Digital Marketing team leading a 3-month relaunch campaign for a chain of Chinese restaurants in London - blogs, web copy, social media.
Franchise Case Studies & Blogs
Writing online blogs, case studies and industry articles for a wide range of franchising companies, such as Fast Signs, Minster Cleaning, InXpress and Transworld Business Advisors.
Shangri-La Hotels & Resorts
Large, ongoing copywriting contract for Shangri-La Hotels, a multi-national brand of luxury hotels around the world. Rewriting their main brochures, activity guides and MICE brochures following a large scale re-branding and change of positioning. Destinations included the Maldives, Mauritius, Sri Lanka, Oman, Dubai and Istanbul.
Museum of Senses Franchise
Franchise Prospectus and Memorandum Copywriter for Museum of Sense, a growing tourist attraction operating across 5 European cities.
ADI Pro Leak Franchise
Complete digital and printed content project for this new franchise, including prospectus, website and franchise memorandum.
Bootcamp Pilates
A complete website content build for a fitness studio expanding into a franchise. Involved research and interviews with client to build a brief and content strategy, and adaptation of B2B emails.
The Massage Company
Case Studies, Testimonials and Training information to be included in the website content for this UK based franchise opportunity.
Crossroads Maldives
Website content writer and researcher for Crossroads Maldives, an ambitious new multi-island, integrated resort in the Maldives.
Trade Oak
A complete website content rebuild for a local trade supplies firm, include webpage copy and product descriptions.
Castle School of English
Ongoing contract for blog writing, web copy updates and social media marketing for an English Language School.
One to One Midwives
A complete website content build for a midwifery service expanding into a franchise. Involved research and interviews with client to build a brief and content strategy, and adaptation of B2B emails.
Refresh Renovations
SEO article and feature writer for this UK-wide franchise, creating online and printed content for industry publications.
Oxford HR
Complete website rebuild and re-brand. Extensive copywriting and editing for a large international company providing HR support to hundreds of different charities around the world.
Tea Forest
Consultancy and website content for a new start-up company importing speciality teas to the UK
Raviv Practice London
Extensive website rebuild - copywriting and editing of a 24 page website for a Learning Difficulties therapy provider.
Royal M Hotel, Abu Dhabi
Website content copywriting, full brochure copy and guest service directory for the Royal M Hotel - a luxury new build in Abu Dhabi.
Definition Hair Salon, Abu Dhabi
Website content copywriter for fashionable and trendy hair salon in Abu Dhabi.
Insight Out Travel & Hospitality
Website copywriter on a complete rebuild and brand refresh for Insight Out, a Hospitality Specialist and Management Consultancy firm based in Dubai.
Other regular and past clients include:
Dogs Trust - charity blog writing for their shop in Brighton.
Lucia McAuliffe Sports and Massage Therapies - biogs and website and directory listings.
The Franchising Centre
Coconut Creatives
Lightspeed Digital
Havas Marketing, Switzerland - Social Media bulk posting
Language Studies International - training manuals and CRM
Campaign Works, Dubai